Noble co-founder Joel Furey says X-Static can even improve users' performance and even has healing properties.

CNN: Silver secret behind golden hopes

Top scientists and the US Army have studied the product, called X-Static, up close and have given it the thumbs up, which has lead to double-digit yearly sales growth for Noble.

CNN: Silver secret behind golden hopes

"We knew that X-Static had these therapeutic benefits as far as healing wounds and keeping a wound site sterile -- and we had our sites focused on that on the long term and really, " he says.

CNN: Silver secret behind golden hopes