In the 1990s, if you wanted a website that was more than static text and graphics, you typically had buy and maintain your own servers.

FORBES: Why Firebase Matters

Consumers used to the visual feast of ordinary television are bored by the reams of sluggish text and static pictures on the Web.

ECONOMIST: Web television

The developer then has permission to communicate with the device through the Google Cloud, using static, rectangular web pages called Cards, with images and text.

FORBES: Clear Glass: Google's New 'Window To The Internet' Starts With No Ads And Free Services