The period when static web sites dominated lasted about 12 years.

FORBES: Age of Context: Draft Introduction

Already by 1996 the Web was mutating away from static, catalog-style pages toward sites that could change on the fly.

FORBES: Automating the Web

The Web experience felt static (like TV, all those news sites felt so one-way).

FORBES: TV, Twitter and Osama: 10 Years Makes a Difference, Sort Of