Before Joel can make that successful declaration, he is forced into all kinds of extremely risky behavior, but he is always aware of the downside risk, does whatever he can to mitigate it, and, as the statement above shows, never loses track of his priority.

FORBES: The Risky Business School of Leadership

With NATO focused mostly on the fighting in Afghanistan, they want a clear statement that old-fashioned collective defence of NATO territory is still a priority.

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"Their health and treatment is the priority of the moment, " the embassy said in a statement.

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"The safety and security of its passengers and crew is Easyjet's highest priority, " a statement said.

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In a statement, Boehner and Cantor said "critical aid" to storm victims should be the first priority of the new Congress, which convened on Thursday.

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"We have no higher priority than player health and safety at all levels of the game, " it said in a statement.

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"The significant growth potential of a country with 1.3 billion people makes India a strategic long term priority for the business, " said Paul Polman, chief executive officer of Unilever, in a statement Tuesday.

WSJ: Unilever to Raise Stake in India Unit