And in a social age, the consumer should be able to state a preference for how he or she is pitched.
The Times also reported that the kinds of ads that state a preference for already-employed applicants reached from low-wage, fast-food jobs to higher-wage posts like business analysts.
Earlier this month two grammar schools in Dorset announced that from 2010 they would admit state-school applicants in preference to private-school ones, even if the latter had better 11-plus results.
Florida is the only state that allows companies to give preference to employees'children.
The FDP's preference for private over state seems unfashionable.
ECONOMIST: The Free Democrats have done unexpectedly well in Hesse
Elsesser of UCLA and Janet Lever of California State University shows that the proportion having no preference now stands at 54%.
FORBES: Majority Doesn't Care Whether Boss Is Male or Female
Popular culture has grown so inured to government proffered solutions for every perceived problem that people attribute any stated preference as seeking an imposition of state.
Mr Johnson hopes the voters will remember their liking for pork-barrel spending (a universal preference, but understandable in a poor state).
What Mr Lilley heard was that voters thought that a party that had a philosophical preference for the free market and a smaller state could not be relied on to provide good public services.
Mr Singh's romantic life had become a casualty of India's preference for boy babies, which in his state, Haryana, has led to the most skewed sex ratio in India: 116 to 100, according to the 2001 census, compared with a national average of 108.
But Citi and BoA have flattered these ratios with huge amounts of preference stock, much of it issued by the state.
ECONOMIST: Is it time to nationalise Citigroup and Bank of America?
"I think we're close to the point where, instead of a dietitian saying, 'Eat less fat, eat more fruits and vegetables, ' they could figure out what foods you do or don't like with a survey or genetic test, " says John Hayes, a professor of food science at Penn State and lead author of a 2010 study showing supertasters' preference for salt.
Should some state adopt particularly invasive policies like requiring publicly sanctioned health insurance, the populace can vote their preference by leaving.
With the number of voters expressing no party preference rising fast, the party is in danger of slipping into third place in the state.
应用推荐