Many of the startups that I work with fit into this stage.

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Imagine for a second what your reaction might be if you went to a panel to hear from other women about their experiences doing a tech startup and a VC, the person that funds startups, told you that she thinks that women should work on things they are naturally gifted at, and she believes shopping is one of them.

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And rather than do the research in-house, companies should close their labs and outsource the work to tiny, nimble startups that can explore bigger, crazier ideas.

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In a recent interview, Christian Chabot, CEO and co-founder of Seattle-based Tableau Software, told me that those truly fit to work at startups are driven by a sense of purpose and mission.

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It is also backing "tech hubs" in places like Nairobi, Kenya, that offer space for coders to work on startups and community projects.

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Innovation-based startups tend to create work-forces with skill-sets that can add value to the global economy.

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"Startups will want to generate excitement but not with specifics that allow someone to recreate what they are planning to work on, " he says.

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