This is why it startles me that Nebraska decided this summer to move the Big 12 to the Big 10 next season.

FORBES: New Year's Day Bowl Games Prove Big 10 Conference Football Programs Are Obsolete

What still startles modern audiences is the play's apparently feminist message.

BBC: The power of Ibsen's women in A Doll's House and Hedda Gabler

This one always startles me.

FORBES: Jim Henley on War and Torture

Skype always startles me.

FORBES: Young People, Stop Just Texting Me and Give Me a Call Once in a While PLZ! Part Deux