This is why people are taking concepts of gaming into business solutions, starting to pay attention to how fun a solution is.

FORBES: Going beyond Demand: Building solutions On-Desire

Some people are starting to wonder whether the one-by-one approach to conservation is really the right solution.

ECONOMIST: Conservation marketers choose land over beast

But a CRM solution that works through a familiar email application and provides visibility into the business is really just the starting point.

FORBES: Insurance Companies Adopt CRM Tools To Boost Productivity