"We're starting to see more cases where there is a personal element, " Bejtlich said, adding that it gives companies another factor to consider.

WSJ: US weighs tougher action over China cyberattacks

Perhaps the most intriguing element of the invitational is its bounty system: At each starting table one notable, from Buffett to NetJets CEO Jordan Hansell to NBA star Vince Carter, dons an armband.

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