The multi-player itself is comprised of several game modes, four gods to which you can give your allegiance in exchange for different starting characters, and a number of upgrades and unlocks to armor, special items, and so forth.

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This is particularly evident in games like Diablo III or Path of Exile, with starting characters that are quite literally identical from one player to the next, and gear that never really does enough to set them apart.

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But if 70% of buyers made it through to the end, even Mr. Zelnick has to agree that story and characters are starting to trump challenge.

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The campaign will initially focus on drinks made by Coke's Minute Maid group and will sport images of Disney's characters, starting with Mickey Mouse and Winnie the Pooh.

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Fantasyland Forest, which will open in phases starting late 2012, puts the spotlight on several of the Disney princess characters, including Cinderella, Sleeping Beauty, Belle, Rapunzel, Tiana and Ariel.

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