To get the conversation around this started, Forbes gathered marketing executives for a discussion around this topic at the Association of National Advertisers Masters of Marketing 2012 Annual Conference in Orlando this week.

FORBES: Apple's Philip Schiller Tops List As Most Influential CMO

You may be familiar with the field of positive psychology which was started by Dr. Martin Seligman, author of bestsellers on the topic like Authentic Happiness.

FORBES: Why Your New Year's Resolution Will Fail by February 1

But for now, you can get a running start on the topic: Please tell me why you started you business, by clicking the comment button.

FORBES: We Asked: What's The Best Marketing Idea You Ever Had? Here's What You Told Us

He first held a hearing on the topic more than 25 years ago, not long after he started in the House of Representatives.

NPR: Al Gore Testifies Before Congress on Global Warming

Over the last months, Forbes has started to operationalize parts of the The New Newsroom, particularly its feedback components that enable staffers and our expert, topic-specific contributors to better understand audience behavior and consumption patterns.

FORBES: 9 big steps in 9 short months, now Forbes is building The New Newsroom