To extend the Bel-Air circuit to a larger group and possibly profit from it, a start-up called Prima Cinema is working with the studios to roll out a service that will make first-run studio films available the day they hit the big screen.

WSJ: Private Screening Rooms: The Best Seat in the House

C. by Robert Cook that the exchanges should start to look at this solution for the industry to move to when the circuit breakers are up or in place of circuit breakers.

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