Cult brands, by contrast, usually start out small and build a steady following, sometimes over years.
Since there is no single best way to invest start out small and grow your investments as you build your knowledge and skill.
Yet the most disruptive of technologies -- those that create whole new industries (the telephone, the car, the radio and the microprocessor) -- always start out very small.
Start small: Carve out a small group within your sales organization as your test case.
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Start out by borrowing small amounts of money for your businesses to establish a track record, said Arora.
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Start by taking small steps out of your comfort zone, building your confidence to take bigger, more courageous steps as you move forward.
The first place to start is figuring out which form a small business needs to file.
If you strike out on your own and start a small business, you'll be able to get coverage.
Once you know what you plan on offering, start getting the word out about your business participating in Small Business Saturday!
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However Mr Wilson also warned about the vulnerability of start-ups, pointing out that 21% of small companies established in 2010 had not survived.
We can start small, working from the poor neighborhoods out.
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Very quickly I adjusted strategy and I called a number of the smartest people I knew- people who run VC firms, people who run some of the greatest tech start ups out there, people who run amazingly successful small businesses, our clients and my friends- all of my people.
In fact, small businesses and start-ups are responsible for creating two out of every three new jobs in the United States.
How the business can continue to give back and help out other small businesses fresh to the game just getting their start.
"Rather than jumping in, I'm prepared to start jumping out, " says Shortt, a 68-year-old retired small business consultant.
When the bi-coastal Obama administration thinks of small business, it undoubtedly dreams of promising start-ups churning out solar panels or turbine blades for windmills.
Eight19, a start-up spun out of Cambridge University, has a similar model in which small payments, like those used to buy kerosene, allow the purchase of a solar-lighting system to be spread out.
Dr Gillespie cites evidence from the Small Business Survey carried out last year, showing 46% of new-start business owners were motivated to start up a business because they could see a market opportunity.
"My favorite saying is, "I found out finally how to make a small fortune in the cattle business... you start with a large one.
Monday morning euphoria over the deal to bail out Cyprus despite rescission of its levy on small bank deposits got stocks off to a good start but stumbled on subsequent comments by Jeroen Dijsselbloem, Eurogroup head of eurozone finance ministers, that the Cyprus restructuring plan could be a model for fixing larger EU banking issues.
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