When people are promoted, Murnighan explains, it is critical that they stop doing the technical work and start handing out more assignments that they used to own.

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Our 2012 Challenge has scrapped the venture plan and requires students to go out into the world and start becoming entrepreneurs by doing things like engaging prospective customers, donors and distribution partners.

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Sometimes in this business you start out as one thing but realize your talents are better served doing something else.

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If they are able to pull that sort of money out of a start up operation, imagine how well they will be doing in 5 more years!

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Speaking from my own experience, when I left my first job to start my PR company right out of college, my friends asked me if what I was doing was right.

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But it's the water that they're really concerned about, that if people start drinking the water that's coming out of the wells, which people has been doing, that they're going to get sick from that.

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