While Malaika got its start through word of mouth, school presentations and Tupperware-style bracelet parties, two start-ups are attempting to give it, and other charities like it a national platform.
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Mr Moynihan argued that it was wrong to start with a narrow meaning of the word "participation".
But this is the time of year when studios start slowly rolling out smaller movie they hope will develop good word of mouth and grow at the box office (and then land lots of Oscar nominations).
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And 90-year-old Victor Borge left his native Denmark at the start of World War II and arrived in New York in 1940 not knowing a word of English.
R-word index accurately pinpointed the start of America's recessions in 1981 and 1990.
Asked for comment, a Transportation spokeswoman tells us that Mr. LaHood's directive was merely the start of agency fiscal planning, not the final word.
In New Hampshire (still, despite the manoeuvres of bigger states, the starting-point for any presidential campaign) he has a large group of loyalists simply waiting for his word to start mobilising.
Then, in a clever bit of judgeship designed to avoid deciding the case on a broader constitutional basis than necessary, the court said since Prop. 8 only involved the use of a word and the state could have no compelling reason to deny one class of people the use of that word the voter initiative was invalid from the start.
In order to remedy the problem we need to get the word out there, and start to have a wider spectrum of seafood which we consume on a much larger basis.
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Warner Bros. that good word-of-mouth could help make up for a bad start.
It's a word he kept coming back to in his prepared statement at the start of his news conference earlier this week.
If you can start by attracting a few dozen customers, you can then grow your business by word of mouth.
While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.
And then once you get the word out that you are being that sort of inclusive and inviting, then you start to get a reputation as being a welcoming place and your audiences will start to get bigger and more diverse.
Bogle: Well, let me start off by saying that's the reason that in the subtitle of the book, I have the word mutual in quotation marks, and a lot follows from that.
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