Just one example: Signature Labs, a small start-up, is running a test of their new App with Neiman Marcus to create a virtual personal and highly-tailored shopping assistant using your iPhone.

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Lievremont also opted to retain the 5ft 5in wing Marc Andreu - who scored his first try for France against Italy and set up Yannick Jauzion for another on his first Test start - ahead of the more physically imposing Julien Malzieu.

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Readers are invited to take an Entrepreneurial Aptitude Test to assess their prospects for achieving a successful start-up.

ECONOMIST: Starting out

But since then the 28-year-old Osprey has bounced back, toned up and has now deservedly earned a Test start amongst the playing elite of Britain and Ireland.

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