John Njoko, the founder of Kwelia, a real estate analysis company, has also reaped the benefits of the Start-Up Chile Project.

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As co-founder of a start-up called Fashion Project, she has a vision for bridging fashion with charity, which made me reconsider the possibilities of both industries.

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With so many unknowns, the programme teaches participants to treat their start-up as if it were a typical research project, amenable to the same iterative process of hypothesis testing and experimentation.

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The number of influencers online is not a huge number and their support of a new project can be vital to a start-up launching a new app or to an existing company with a new product to promote.

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The victor will be announced in February by the board of the not-for-profit company that is to be formed by the participating countries when they formally sign up to start paying for the project.

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