After studying a few exceptions to the pattern of disruption, Christensen concluded that the only way a big company could avoid being disrupted was to set up a small spinoff company that would function as a start-up, make the new low-end product, and be independent enough to ignore what counted as sensible for the mother ship.

NEWYORKER: When Giants Fail

Boston-area start-up Shook Labs decided to capitalize on Android's GPS function.

FORBES: First Androids Return To Base