"It's become a tale of two cities, a gigantic agency for the stars and separation of services for the rest, " says Michael Finer, a financial adviser with Major League Investments in Salem, Mass.

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The Toland-Herzig Famous Endings museum, located within the Toland-Herzig Funeral Home in the town of Dover (about 80 miles south of Cleveland), houses the largest collection of funeral memorabilia in the country, including items from the services of movie stars, sports heroes and US presidents.

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Besides serving up music, movies and information about our favorite sports or entertainment stars, the online world has improved the delivery of services that are vital to our everyday lives.

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In general, the American press corps covering ETO -- whether for the wire services, individual newspapers or magazines, radio, or the GIs' paper, Stars and Stripes -- did an outstanding job.

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Sport and stars notwithstanding, ratings are likely to go on falling, not just because of new television services, but also because television viewing is falling as children and teenagers increasingly spend time on computer games and the Internet.

ECONOMIST: The BBC