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Publicis Groupe-owned Digitas and Starcom handled digital and media buying duties, respectively.
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StarCom, for instance, is growing at three times the rate of Leo Burnett as a whole.
ECONOMIST: Star turn
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BDM, one of the world's largest media-services groups, out of StarCom and MediaVest.
ECONOMIST: Star turn
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Among its customers are top advertisers such as Microsoft, Home Depot, and BMW and agencies including Starcom MediaVest and Omnicom.
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"We will be talking more about content brands rather than network brands, " said Tim Hanlon, from brand communications firm Starcom MediaVest.
BBC: NEWS | Technology | TV's future in the hands of viewers
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So-called "pull-ad" clauses in media contracts are increasingly commonplace, said Lena Petersen from Starcom, a division of Paris-based Publicis Group (nyse: PUB - news - people ).
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"When you start to see the age creep up on a show like that, you wonder whether the show is sustainable, " says Laura Caraccioli-Davis, head of entertainment at Starcom, a media planning agency.
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"It's not just print and TV and radio, " said Brenda White, a senior vice president in charge of publishing industry ad spending at Starcom USA, a subsidiary of ad agency giant Publicis Groupe, whose clients include Facebook Inc. and Google Inc.
WSJ: Time spin-off highlights risks facing magazines
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PlaceIQ recently announced a partnership with Starcom MediaVest Group (SMG) to launch the Place Visit Rate, a way to monitor the ratio of people who view mobile advertising for a physical retailers and are later observed in a bricks and mortar store.
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