This weekend, NBA fans from across the world gathered in Houston, TX to celebrate NBA All-Star Weekend.
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If only he would choose to participate in the All-Star Weekend dunk contest.
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That said, Duffy still thinks that there are ample opportunities for brands to get involved in NBA All-Star Weekend.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Woodson said he already has plans to be someplace warm during All-Star weekend, but those plans may have to be altered.
Stern took sponsorships to a new level, slapping their names on singular events like the slam dunk contest during All-Star weekend.
The players are scheduled to have meetings in Houston later this month during All-Star Weekend, when they are expected to address the issue of new leadership.
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The National Basketball Association stands apart from the pack with its annual All-Star Weekend, which tipped off last night in Houston, Texas and will continue through Sunday.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Look, I agree: It's fun to kick back over All-Star weekend and wonder how an icon like Jordan compares to the current game's premier player, LeBron James.
The Houston Rockets point guard hosted a gala Thursday night, the eve of All-Star Weekend, to unveil a foundation that will benefit three Houston organizations helping underprivileged children.
And every year, the NBA All Star weekend is one of the biggest parties in the country, but holding it in Las Vegas in 2007 ups the ante.
You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
Events like All-Star Weekend provide an opportunity for businesses to generate awareness and create a connection between the potential consumer and their products or services, which is not as easily attainable elsewhere.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Released just prior to All-Star weekend, Adrenalyn allows kids to set up their own decks of virtual cards and use the stats to compete against the computer or each other in virtual basketball.
Just one day after announcing its partnership with NBA champion Dwyane Wade, sock maker Stance has announced the release of its NBA Legends Collection, just in time for NBA All-Star Weekend.
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So, the other day, as a remarkably distinguished member of the international media, I had the opportunity to play a pre-release trial version of the new "SimCity, " thus making it a five-star weekend.
Creating a platform conducive to engagement is not an easy task for brands who hope to be involved with NBA All-Star Weekend, especially because the NBA does what it can to shield its sponsors from ambush marketing tactics.
FORBES: NBA All-Star Weekend Welcomes Variety Of Events (Plus Brands)
Over All-Star weekend, those numbers increased.
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Death Star PetitionOver the weekend, you may have heard the White House rejected a petition signed by 34, 435 people asking it to build a Death Star.
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They were drawing inferences from a series of images posted on the star's website over the weekend - one of which showed her in the studio holding the sheet music for the Star Spangled Banner.
It is celebrating its 15-year anniversary this weekend with a star-studded gala that is scheduled to include Norah Jones, Sean Penn, Ben Stiller and Robin Williams.
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But the granddaddy of them all, without any challenger, is right now concluding its second weekend of a star filled lineup of scores of bands turning out just about any breed of music one might conceive.
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Over the holiday weekend, the Star-Ledger published a startling report that the school's new athletic director, Julie Hermann the person hired to lead Rutgers out of this crisis was herself accused of verbal abuse by her players while a women's volleyball coach at Tennessee in the 1990s.
Armstrong was at the 15-year anniversary of his Livestrong charity this weekend that included a star-studded gala and a bike ride fundraiser with 4, 300 riders.
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The film star received a Russian passport at the weekend but retains his French citizenship.
The Maserati GranTurismo MC Trofeo World Series has added star power to its racing lineup this weekend.
Knicks forward Carmelo Anthony left Thursday for this weekend's All-Star Game in Houston.
After next weekend's All-Star Game, it may be hard for Los Angeles to reverse the bad energy of the season's first half.
Beyond that, Woodson said he expects 38-year-old big men Rasheed Wallace and Marcus Camby who have both been out with left-foot injuries to be available shortly after this weekend's All-Star Game in Houston.
Having dropped their first points in La Liga last weekend, Pep Guardiola's star-studded team were then surprisingly humbled 2-1 by Russian champions Rubin Kazan in the Champions League on Tuesday.
The Recording Academy itself, which produces the Grammys, has hosted a Social Media Rock Star Summit event as part of the Grammy Weekend festivities for the past three years.
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