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Star Trek Into Darkness will merely continue the Star Trek franchise, little more.
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It is debatable whether it was a bold move for the Star Trek franchise to jump on the prequel bandwagon.
BBC: The cast of Star Trek: Enterprise
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The tone of the film seems to have less grandeur and even lesser gravitas than the first ten films of the Star Trek franchise.
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Choosing Abrams, who helped reboot the Star Trek franchise at Paramount, was a safe move but not one that everyone was happy about.
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In 2009 he rebooted the Star Trek franchise with great success.
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This movie is an attempt to give new life to the Star Trek franchise and attract a new generation of fans, but some older fans are wary and say the ads they've seen on television are directed only toward the young.
NPR: Some Older 'Star Trek' Fans May Skip This Voyage
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But, what Trekkies and similarly devout fans crave are additional ways to interact with the brand, which Star Trek delivers on more than any other TV franchise.
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Star Trek, like Star Wars, was a franchise that risked alienating fans with a reboot but Abrams managed to make fans happy and bring new viewers to the franchise.
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Nearly three decades later, in 1979, Wise created a new film franchise when he directed "Star Trek: The Motion Picture, " which brought Captain Kirk, Mr. Spock and the Enterprise crew to the big screen.
NPR: A Robert Wise Reprise
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Instead I suspect the majority no longer give a damn, which is almost certainly going to cause problems for their hopes of creating a long lasting (and profitable) franchise that could, potentially, have been almost as successful as Star Wars or Star Trek.
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