Partners like Major League Gaming, Team Liquid, North American Star League, PAX, Quantic, and dozens of others, are streaming their video content on TwitchTV, and sharing in the revenue generated via advertising, sponsorships and channel subscriptions.
The North American Star League ( NASL), Dreamhack, the IGN Pro League ( IPL) and Major League Gaming ( MLG) are the biggest names in these sorts of events, and all have seen their viewership numbers rise dramatically over the past year.
Commissioner Stern has stated that this is a star driven league.
Take Jim Abbott, the star major-league pitcher of the nineties, who was born without a right hand.
The NBA is a star-driven league and fans often buy tickets to see players from visiting teams.
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Former league star Mat Rogers chipped in with two tries for the Waratahs, who scored six tries in all.
The former England rugby league star left Wigan for Northampton in 2007 and starred as the Saints won promotion.
Matthews has been tipped as a future Wales international and Premier League star after his impressive start to his Cardiff career.
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Chambers received advice prior to his debut from former league star Martin Offiah, who was among the crowd at Castleford's Jungle stadium.
League star Sean Connery was forced to abandon his riverside Four Seasons hotel suite, and taped a television public service spot asking for aid.
And then there is Derrick Rose, the Bulls' injured star and former league most valuable player, whom Knick guard Iman Shumpert considers a friend.
Former Wigan rugby league star Farrell has endured a frustrating time since switching codes in a move funded by Saracens and the Rugby Football Union in 2005.
Auckland led 26-6 in the final quarter before last year's semi-finalists - for whom rugby league star Lote Tuqiri was making his Super 12 debut - scored two late tries.
Former Australian rugby league star Craig Gower opened Italy's account with a penalty from 45 metres in the 26th minute but the 10-point margin was immediately restored as O'Gara slotted from 35 metres.
Former Premier League star Jansen, who has come out of two-year long retirement to sign for old friend Saunders until the end of the season, scored his first goal for four-and-a-half years at Northwich.
With a multi-million pound TV deal, a Premier League star on her arm, and celeb friends like Piers Morgan and Simon Cowell, it is hard to believe Christine is just like the rest of us.
With the whole enterprise near collapse and in desperate need of a Hail Mary play, Dodge finagles to secure the services of Carter Rutherford (the bland John Krasinski), an Ivy League star with real marquee value.
After a final audition in front of celebrity judges including wrestler John Cena, ESPN personality Erin Andrews, and National Basketball League star Tony Parker, the pair won the opportunity to spend their summertime traveling around the country as product brand ambassadors.
Far from the rough gem that the young Ruth offered an unsuspecting baseball world, Bonds was born and raised to play the game by a father who was a big-league star (the late Bobby Bonds), a godfather who was an icon (Willie Mays) and a string of talented coaches.
Morientes was expected to be a huge star in the Premier League but it did not happen.
Through the 30 service projects the NBA held throughout the week of the All-Star Game, the league expected to reach over 3, 000 people in Houston.
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The award-winning online multiplayer game allows the Major League Baseball star to interact anonymously--but still on a personal level--with human beings he wouldn't otherwise know.
Henry, a former Arsenal, Barcelona and French national team star now with Major League Soccer's New York Red Bulls, thinks more attention is being focused these days on fans who misbehave.
Now Beckham is in New York to play in the All-Star Game for Major League Soccer, the upstart outfit he joined in 2007 with wildly exaggerated rumors of a quarter-billion-dollar contract with the Los Angeles Galaxy and expectations he would glamorize an underappreciated sport in the United States.
"We are proud to partner with our long-term partner Major League Soccer to debut our latest innovation the micoach Elite System at the MLS All-Star Game and then across the league in 2013, " said adidas Group CEO Herbert Hainer.
Barry Larkin was a perennial National League all-star and recipient of numerous highly coveted and prestigious awards.
The other is Cincinnati Reds shortstop Barry Larkin, a 12-time All-Star and a former National League Most Valuable Player.
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Parents at a summer Little League All-Star tournament will have to be much more careful of what they say or who they talk to.
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Earlier this month in Dublin, Ireland, the star of the Gaelic football league was exposed as a director of an illegal dog fighting ring.
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