Disney, however, has the potential to make an absolute killing following its acquisition of LucasFilm and the Star Wars brand.
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In February, Sony Online Entertainment struck a partnership with George Lucas' LucasArts to create an online gaming environment centered on the Star Wars brand.
Rather, I am here to write about the Star Trek brand and what to look for when you watch this movie relative to this point of view.
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Thanks to the incredible longevity of the Star Wars brand, kids today are nearly as hungry for plastic light sabers and X-wing flight simulators as they were in the 1980s.
History suggests that the star of the Yankee brand is the Yankees, an iconic franchise since the 1920s.
My age, and a few years older than it, are the ones that grew up when video games and Star Wars were literally brand new.
And the star product from skincare brand Biafine is their eponymous cream, which is great for healing burned or irritated skin and is a bathroom cupboard staple for many a Parisian.
But, what Trekkies and similarly devout fans crave are additional ways to interact with the brand, which Star Trek delivers on more than any other TV franchise.
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Additionally she will serve as the brand manager for Star Wars, working directly with Disney's global lines of business to build, further integrate, and maximize the value of this global franchise.
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My belief is that the brand will retain its star status if and only if the ride is worth cheering about and the value is there.
With hotels, there's a quick search for deals for tonight near you, or you can sort traditional results by star-rating, price, brand, name or distance from a location.
The rapper and music mogul plays a record label boss in Get Him To the Greek, which features comedian Russell Brand as wayward rock star Aldous Snow and is out in the UK on 25 June.
Beyond these three key brand elements, let the Star Trek story go where it wants to go.
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Star Wars in particular is a strong global brand, and one of the greatest family entertainment franchises of all time, with hundreds of millions of fans around the globe.
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The expansive charitable efforts the league engaged in over the last week demonstrate its serious commitment to using its brand name, corporate partners and star players to make the world a better place.
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In today's celebrity-obsessed culture, why choose an animated creature to shill your brand when nearly every bold-faced star seems willing to lend their name and Hollywood good looks to products?
The sixth series of the popular BBC One show began in October this year, making a star of garrulous runner-up Stuart Baggs "The Brand".
"No one is better at brand extensions than Puffy Combs, the rap star, " says Robert La Franco, author of the Combs profile on page 180.
But if a star can have a cellphone just for the asking, the brand they cling to may suggest they really like it.
You see his playful side in the one-of-a-kind model Shaq commissions to hype his brand around the NBA's annual All-Star weekend--including a shoe phone, a camera shoe and a remote-controlled car shoe.
Argentina's star Facundo Pieres, for instance, is an ambassador for whisky brand Royal Salute, sponsor of the World Polo Series.
Even though Tottenham is moving in the right direction with jerseys, the next step for the company is to endorse a star player to help sell jerseys, and also enhance its footwear brand.
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Like no other realty star before her, Frankel has used the platform to build a business brand: Skinnygirl.
Eurogamer: Overall, Kinect Star Wars is an incoherent and clumsy compilation, one driven more by brand synergy than any creative imperative.
We feel North America could be the star of the show because of impressive sales of its pickups and luxury brand Cadillac.
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Disney, which recently acquired LucasFilm from George Lucas, has shuttered the gaming division of the company, LucasArts, opting to use the brand to license third-party development and publishing for future Star Wars and Indiana Jones titles.
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Much like those who manage Mr. Speedy, the Alka-Seltzer man, Tony the Tiger or Colonel Sanders, those representing former living brand icons know how, where and why they should make their star appearances.
Although Beckham will not be on the field for most of this deal, his impact allows the Galaxy to continue pursuing star players, and use the additional money to continue building the LA Galaxy brand.
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