"A big company can mutilate a successful strategy, " says John Stanton, marketing professor at St.

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EarthFirst Chairman John Stanton put out a news release in April trumpeting U.S. Sustainable's revolutionary biofuel process.

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In case you forgot, Executive Chairman John Stanton recently more than doubled his equity stake in the company buy buying 2.7 million shares.

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EarthFirst, John Stanton's firm, claims to be at "the forefront of alternative energy sources, " according to its Web site, but still gets most of its revenue from moneylosing waste-disposal and biodiesel-import businesses, and recently filed to allow Laurus Capital to sell 76 million shares, whose proceeds would be used to retire convertible debt held by Laurus.

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Also in this envelope was six Pixar prints signed by John Lasseter, Andrew Stanton, Mike Doctor, and Joe Ranft (a fellow cancer sufferer).

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