In fact, Dr. Jardine created his tape in a standardized, easy to apply format so that it would be adopted by the general consumer market to help with sore and achy muscles.

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Similarly, the Green Button team at the U.S. Department of Energy and the National Institute of Standards and Technology is working collaboratively with industry to enable millions of residential and commercial energy customers to securely download and share their own energy usage data in a standardized human-readable and machine-readable format directly from their utilities.

WHITEHOUSE: Presidential Innovation Fellows