So although the chances of seeing a standard banner ad pop up on your Facebook mobile profile are extremely slim, the revenue potential is extremely large.

FORBES: 5 Ways Facebook Will Turn Mobile Risk into Reward

The gold standard for a successful transition from the pop world is Elton John, whose repurposed music for "The Lion King" film has helped make the stage version a global phenomenon.

WSJ: Pop songwriters find excitement in stage musicals

The simple rule about market bubbles is to get in and out before they pop, and by that standard the news that Groupon is moving towards an IPO makes all the sense in the world.

FORBES: Groupon Hysteria

Controllers have pop-up windows with various choices of standard messages for altitude changes, frequency changes and some re-routings.

WSJ: Texting While Flying: Help for Pilots

Companies like Warby Parker now have pop-up stores in demo-targeted locales like The Standard Hotel in New York.

FORBES: Pre-Tail, E-Tail, to Retail: The New Commerce Pipeline

True, he has a very strong voice and can certainly tinkle on the old ivories compared to your average chart topping pop star... but not anywhere near to the standard that I would expect to hear at a top jazz gig.

BBC: NEWS | Entertainment | Cullum gives it all that jazz

Atomic Pop gives artists 50% of the profit, and ownership of their copyright, against a standard 10% of the retail price offered by the majors.

ECONOMIST: The record industry takes fright