Ballay, 28, originally stumbled on the idea for Knot Standard while making custom boots with alligator leather sourced from Central America.

FORBES: Your Webcam Is Now A Tailor: NYC Startup Measures Bespoke Suits From Your Browser

For now, Knot Standard sells 70% of their suits in the U.S., mostly to the metro areas of New York, D.

FORBES: Your Webcam Is Now A Tailor: NYC Startup Measures Bespoke Suits From Your Browser