In standard IVF, embryos are removed from the incubator once a day to be checked under the microscope.

BBC: IVF 'may be boosted by time-lapse embryo imaging'

But only about 350, 000 of them can afford the standard IVF treatment to conceive.

FORBES: Invo BioScience and Next Generation IVF

This avoids the painful round of injections and side effects a woman normally has to undergo in the standard clinical IVF cycle.

FORBES: Invo BioScience and Next Generation IVF