Lenders' standard variable rate (SVR) deals are tending to be more attractive than new fixed-rate deals for owners, with interest rates having plunged in recent months.
Standardizing the process by which companies strike deals to do clinical trials that compare an experimental drug to a standard regimen made by another company.
For Facebook, such deals with the most successful game companies on its social network are a way to make Credits the standard for all games and applications.