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Were it to call its members to a higher standard of responsibility with a complementary column called, say, "The Armed Bonehead, " it would reach millions more people than either Mr. Farago or TrainMeAZ.
WSJ: Why Our Gun Debate Is Off Target
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There are more profoundly interesting proposals such as the restoration of the gold standard, a favored topic of this column.
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Rather than spend their money on standard display ads in a separate and ignorable column on the right, companies are paying to get their content right into the middle of the Facebook experience.
BBC: Facebook��s tabloid new look
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Dan Gillmor has a nice column outlining what Facebook would like to do: become a monopoly or standard utility.
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The last column in the table is also worthy of note, as it shows the standard deviation of returns.
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Jeffrey Bell, policy director for the American Principles Project (which this columnist professionally advises), presents a compellingly grim scenario in a recent column, entitled Losing Streak: The Democratic Ascendency and Why It Happened, in The Weekly Standard.
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