As well as having a few standard brands, standout brewers also need to have specialty names, said Rijk.

FORBES: Magazine Article

Femsa, which makes Sol, Dos Equis and Tecate beer, has "too many standard brands and not enough differences in their product offering, " said Rijk.

FORBES: Magazine Article

It has been standard equipment on most GM products across all its brands, like Buick, Cadillac, Chevrolet and GMC, since 2002.

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For years, Volvo was the gold standard and probably cemented this practice as a viable marketing platform for brands.

FORBES: How To Do A Killer Movie Promotion With Your Brand

It could mean every sign of individual brands, from their logo, colour or typeface, being replaced by standard packaging simply carrying warnings and the name of the cigarettes.

BBC: Plain cigarette packs review ends

The new features will come standard issue on the 2011 Ford Taurus and Ford Explorer, and will eventually reach across both the Ford and Lincoln brands.

ENGADGET: Ford MyKey adds radio censorship to further control teen driving habits