The Pioneer stereo also plays music and has other functions, making it somewhat different from stand-alone car GPS systems.

CNN: Pioneer to launch high-tech car stereo

"We thought we could replicate" the same games business model on mobile as online, said Doug Purdy, a Facebook director of product management, before discovering that developers were building stand-alone apps, tailored to the Android and Apple operating systems.

WSJ: Even Facebook Must Change

Unlike stand-alone email management products or capabilities that are bolted-on to existing systems, Optify delivers a seamless integrated experience that helps professional B2B marketers generate more leads and nurture more deals from every email campaign.

FORBES: Optify Announces New Email Solution for Inbound Marketing

The company pushed software with Unix roots, and emphasized systems that bound computers together in sprawling networks, rather than treating them as stand-alone "personal" computers.

FORBES: Chief Executive Steve Jobs

Will it be big, stand-alone (mostly) boxes by EMC, pure networking schemes like Network Appliance or hybrids from the new Hitachi Data Systems and Sun alliance?

FORBES: CLASS STARS: 1995-2000