If lots of people want to buy apples on a given day and there is only one market stall that sells them, the vendor can charge high prices and still sell the entire inventory.
It became clear Enron had to unload its money-losing ventures, but if it sold them at a loss earnings would stall, the stock price would fall and the options would become worthless again.
They set out their stall in an opening 10 minutes that saw them create more chances than in the whole of the 90 against the French, with Suarez's shot from a tight angle that flew wide the best of them.