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They have a belief in themselves that, some say, results in high staff satisfaction and low employee turnover.
ECONOMIST: Why some papers manage to stay alive and kicking
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Employee engagement is said to be a modernised way of measuring job satisfaction, taking in staff commitment to an organisation.
BBC: Wales Office: you don't have to be sad to work here..
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Livingstone will remain on paid leave, Quinn said, until the file incident is clarified to the satisfaction of Chief of Staff Leon Panetta.
CNN: AllPolitics - FBI Files Mess
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Ambulance staff reported the lowest level of job satisfaction of any group in the NHS and a relatively high level of concerns in several categories.
BBC: NHS Wales staff survey: Only 52% happy for family treatment
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Among the categories: social impact, user satisfaction, finances, goals met and staff retention.
FORBES: The Matchmaker
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Essentially, what I've learned is that in order to improve customer satisfaction, and thus retention, we have to give our staff the means to make passengers feel that they're receiving the best treatment possible and that choosing our service was the best decision they made.
FORBES
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Among other issues, university staff were caught pressuring students to dishonestly answer an official funding council survey of student satisfaction.
BBC: Moves to tighten degree scrutiny
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"They are still dissatisfied with facilities and services at stations and on trains, the availability of staff and how well train companies deal with delays, " she said, adding that "current satisfaction levels fall far short of where they need to be".
BBC: Rail passengers 'more satisfied'