You may have no intention of selling paper cups, but because the name is so descriptive, chances are it will soar to the top of a Google search stack.

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" Given this information, Cohn suggests going with the most fluidly spoken versions, either www.atlantashoes.com or www.atlantashoestores.com. (Those domain names happen to be taken.) For more on search-engine optimization, see: " Marching Up The Search Stack.

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You may have no intention of selling paper cups, but because the name is so descriptive, chances are it will soar to the top of a Google (nasdaq: GOOG - news - people ) search stack.

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