He sailed his own boat and holidayed in St Tropez and St Moritz.

ECONOMIST: Lexington

Also speaking at the Davos event was Swiss president Ueli Maurer, who is trying to bring the 2022 Winter Olympics to Davos and St Moritz.

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Sharing part of the same route as the Glacier Express (between Chur and St Moritz), the Bernina Express runs along the World Heritage-listed Rhaetian Railway.

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You name it, they have run a railway up it, by hook or by crook, by rack or by pinion and by Albula and St Moritz.

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On the valley floor stands the frozen lake of St Moritz -- home to an unlikely event of similar vintage -- "White Turf" -- horse racing on snow and ice.

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She completed a hat-trick of consecutive World Cup wins when she finished top of the world standings again in 2002 after the final race of the season in St Moritz this January.

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That was no mean feat, until you compare it with the lengths that the Swiss government is having to go to in its bid to have the 2022 Winter Olympics in Davos and St Moritz.

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