Most people are far from networking experts (including me) and dare not mess with too many configurations outside renaming the SSID or changing the password.
This easy solution for wireless connectivity allows users to quickly connect the ASD-51W to the wireless router and automatically start communication and authentications without having to enter any password or SSID input.
Since there's no physical interface on the device to configure WiFi, the company's developed Blinkup, a way to enter SSID and password information on any iOS and Android smartphone and beam it to the Electric Imp's light sensor by rapidly pulsing the handset's screen on and off.