This past fall U.S. Squash, the sport's governing body, rolled out a new code of conduct aimed at people who act inappropriately.

WSJ: How Squash Got Serious

"Squash is a great sport to become a better person, " he explained, counseling humility, whether in victory or defeat.

WSJ: Squash and Schooling

Remember I said that squash is a great sport because you can enjoy it the first time you step onto the court?

WSJ: Squash and Schooling

"Anybody involved with squash wants to see the sport get there, everybody thinks it's already in there and just assume we are part of the Games, " she said.

CNN: Supreme fitness

Wrestling will now join 7 other sports in applying for 2020 inclusion, including a combined bid from baseball and softball, karate, squash, roller sports, sport climbing, wakeboarding and wushu, a martial art.

FORBES: Commercialism Pins Common Sense as IOC Ousts Wrestling from 2020 Summer Olympics

World Squash Federation President N Ramachandran said the whole sport was "hugely disappointed" after being rejected.

BBC: Golf & rugby set to join Olympics

Nevertheless, some people in the squash world say they're optimistic that the sport is becoming less elite.

WSJ: How Squash Got Serious

After failing to be named one of the 25 core Olympic sports, wrestling must now compete with the Chinese martial art wushu, sport climbing, baseball-softball, roller sports, squash, karate and wake boarding.

WSJ: Real Madrid, Manchester United