To see a beloved AAA title offered for free might stir the hearts of other publishers to do the same, or at the very least spur them to try the model for themselves in order to compete.

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Bentley has released photos of its most powerful four-door model yet, the 2014 Flying Spur.

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Coke's announcement of its new approach will probably spur other firms to follow suit, and Coke has said that it wants its model to become the standard for the industry.

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The removal of the salary cap, which could wreak havoc on the league as teams chase players and get away from their disciplined model tying salaries to revenue, was essentially a poison pill designed to spur owners and players toward an agreement.

FORBES: Sports Business