Partovi says he learned three important lessons while using Facebook to spread the good word.

FORBES: 3 Facebook Rules For Spreading the Good Word

Though its archives can be accessed on a donation basis, and other labels, publishers and institutions often release its material, ACE continues to spread the good word on its own.

WSJ: Historic Lomax Archive Faces the Digital Future

Despite the growth of rationalism from the late 18th century on, the churches, or individuals with a desire to spread the Good Word, continued to be a driving force in bringing literacy to the lower classes.

ECONOMIST: Millennium issue: EDUCATION

Relying on ordinary people to spread the word, the churches are particularly good at conveying the rudiments of management.

ECONOMIST: Pentecostals