The new entry-level Harley-Davidson Sportster 883L could broaden the brand's appeal because of its price.

FORBES: Big Cap And Getting Bigger

Harley used the same promotion this spring to move its smallest bike, the Sportster.

FORBES: Speed Bump

The Motor Company will produce 32 models on six platforms (Sportster, Dyna, Softail, Touring, Trike and V-Rod).

FORBES: Harley-Davidson Announces New Lineup for 2012

If the low-cost Sportster's popularity lasts--the company started shipping early to accommodate demand--Harley could create a new generation of demand for its products.

FORBES: Big Cap And Getting Bigger

It is by far the most radically changed motorbike Milwaukee-based Harley-Davidson has produced since 1952, the year the company introduced the bike that would become its popular Sportster.

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Management was quick to credit the July introduction of four new 2007 bike models - two new VRSC models, the FXSTC Softail Custom, and a Limited Addition 50th anniversary Sportster - with the big sales push during the quarter.

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