The player admitted that other gay sportspeople had confided in him since his public statement.

BBC: Gareth Thomas

The celebrities took on a team of sportspeople including Mal Donaghy (ex-Manchester United), Ian Stewart (ex-QPR, Newscastle) and Irish rugby internationals Keith Crossan and Trevor Ringland.

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It featured a huge cast of volunteers, British celebrities and sportspeople, including David Beckham and Bradley Wiggins, screen characters Mr Bean and James Bond - and a surprise skydiving debut from the Queen.

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It is rare for sportspeople to make revelations about their sexuality while still playing, and the closest precedent in cricket was Alan Hansford, a player with English county Sussex who admitted he was gay after retiring in 1992.

CNN: 'Brave' cricketer Davies reveals he is gay

Clauses to this effect were subsequently put into contracts that Skins signed with athletes and teams, and the firm vowed that if any of its sportspeople or teams were caught "systematically cheating" - on a regular and calculating basis - then the firm would "terminate the contract, and terminate it very loudly".

BBC: Business