Matt Powell, an analyst at SportsOneSource, tracks sales of sports apparel and equipment across the country.

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It controlled 58% of the U.S. basketball shoe market in 2012, according to research firm SportsOneSource.

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Foot Locker is the largest seller of Jordan sneakers, according to market-research firm SportsOneSource Group.

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Nike maintains nearly 60% market share in running and nearly 90% in basketball, according to footwear consultancy SportsOneSource.

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The Jordan brand has a 58% market share in the U.S. according to SportsOneSource (the Nike brand commands an additional 33%).

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"The team that wins the World Cup sees a massive rise in sales of their jerseys, " says Matt Powell, a sportswear analyst for SportsOneSource.

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It was the best year yet for his signature Nike shoe according to Matt Powell, an analyst with SportsOneSource that tracks sales in the sports apparel market.

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"For high school kids Under Armour is the badge of authenticity that says I really am an athlete, " says Matthew Powell, analyst at the research firm SportsOnesource.

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Matthew Powell, an analyst for SportsOneSource, doesn't agree.

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