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Alan Johnson, head of Johnson Associates, the compensation consultancy, said sports cars and other toys are other easy cuts.

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Over a third (37%) cannot afford warm winter clothes for the children and one in five cannot afford toys and sports equipment for them.

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There is also a discotheque and garage for Poonawalla's favorite toys--sports cars and custom-built limousines.

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So, for example, a customer can order a board game online from Toys "R" Us and have it delivered to a nearby Sports Authority store.

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