Verducci paints a masterful portrait of an individual who is the utter antithesis of so many limelight-seeking giants in sports and other publicity-prone endeavors.

FORBES: Fact and Comment

"In the '80s, there was great publicity on cocaine, and a lot of movie stars and sports stars were convicted and caught with cocaine, " said Mike Neely, who works with a homeless outreach program.

CNN: Heroin use on the rise

Launched amid great publicity in 1993 as a subscription TV network offering CNN, the ESPN sports channel, Discovery Channel and HBO, it attracted fewer than 20, 000 customers.

CNN: ASIA'S NO PUSHOVER