They include his sports pictures, portraits and socially conscious cityscapes (many showing New York's hardscrabble tenement life).

WSJ: George Bellows at Washington's National Gallery of Art

And he plans to launch a quarterly magazine in Europe filled with stories and pictures evoking the Red Bull world: music, extreme sports, night life, social trends.

FORBES: Magazine Article

He lobbied for the company, which spends 5% of sales on ads and marketing, to replace print ads that had simple shots of bikes and ad chatter in "weird Euro English" with more eye-catching pictures of Saunier Duval, the Spanish pro cycling team Scott Sports cosponsors.

FORBES: Spinning Wheels