Except as permitted by the IOC Executive Board, no competitor, coach, trainer or official who participates in the Olympic Games may allow his person, name, picture or sports performances to be used for advertising purposes during the Olympic Games.

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Further impressing upon the sports consumer that, in the big picture, TV money has never been more influential in shaping the business of sports.

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An integrated business intelligence (BI) approach that brings these unique and diverse data points together gives sports organizations the ability to see the big picture and execute growth faster with better-informed decisions.

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However, British sports business expert Simon Chadwick argues that these figures do not show the whole picture -- and he insists that brand value is more complex than mere numbers can portray.

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The bigger picture for Comcast, which owns NBC, is that its bets on sports have been paying off.

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When you read the newspaper, it is possible to get a rounded picture of the world by flipping through the international news, national news, arts, business, sports, and more.

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