One of the differentiating factors working in its favor is the NFL Sunday Ticket sports package.
After that BT said it would continue to operate at least one ESPN-branded channel as part of its new sports package.
Going on an information diet with a high-end cable sports package is like trying to go on a diet while subscribing to a daily fried chicken and ice cream delivery service.
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Comcast also obtained rights to air certain content from ESPN3, ESPN FullCourt and ESPN GamePlan on Comcast's Xfinity Sports Entertainment Package.
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One of the surprises of the bidding results was the fact that US-based sports broadcaster ESPN had lost its package of live TV rights.
It could be part of a package that would include Palace Sports and Entertainment, which includes The Palace of Auburn Hills (home to the Pistons, and many big-name acts), DTE Energy Music Theatre and Meadow Brook Music Festival, all in the Detroit suburbs.
Comcast ( CMCSA - news - people )-NBC Universal tie-up would produce a credible ESPN rival care of NBC's NFL package and Comcast's regional sports networks and Versus, most analysts aren't concerned given ESPN's brand, long-term contracts and financial wherewithal.
In a society dominated by smart phones, iPads, social media and digital video recorders, sports information is instantaneous and delivered in a concise package.
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USA. Atop that package or standalone, subscribers could choose a sports bundle including channels like ESPN and regional sports networks.
The result is a a perfect biomechanical package for endurance running but a disaster for sports that require anaerobic bursts, like sprinting or soccer.
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Given the opportunity, the Disney-owned cable channel would happily add the high-profile tourney to an ever-expanding library of sports rights that already includes Monday Night Football, major league soccer and the BCS postseason package.
Jennine and Don Smith, owners of a sports bar in Pasadena, the heart of Dodgers country, said they are considering purchasing a National Hockey League TV package to show games league-wide.
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