Today, Gatorade serves as the official sports drink of the NFL, NBA, WNBA, MLB, MLS and over 70 Division I colleges.

FORBES: Pop Culture: The New Frontier For Sports Beverage And Performance Companies

These recommendations will include a mix of staff writers, contributors, topics, people, places, companies, colleges, sports teams and our AdVoice partners.

FORBES: Follow Bar: What Is It, And Why?

But in the multi-billion-dollar, high-stakes world of U.S. major-league sports -- and even at major U.S. colleges -- it would doubtless be seen as foolhardy to take a chance on using that name.

CNN: No one will ever name a sports team this way